Posted by Kevin

So I was checking through my email after rehearsal for Yellow Lights tonight, and I noticed that Measure Map had sent me an email:

“I want to share some important news with our earliest users of Measure Map.

Since its inception, my colleagues and I have seen tremendous potential for Measure Map to influence how people blog, and how they understand participation on the Web. We have always expected it to be big, and as such, our desire was to give Measure Map its start and then send it out into the world to grow and evolve into a strong, meaningful application.

Through the dedication of a fantastic team, along with your tremendous support in the form of feedback, feature requests, and overwhelmingly positive comments, have built a product that is fundamentally different from every other analytics application available today. We’re both grateful and proud…”

For those of you who don’t know, Measure Map is one of the software programs that I am using to track traffic for this site.

Generally, I’ve been very happy with how the interface is as well as the fact that this software is free. However, the software is still in an alpha version and it shows in places like the portability to different blogging software.

So it makes perfect sense to me that Google would buy Measure Map to hopefully combine elements of the Measure Map software with the Google Analytics software, which for me is not that user-friendly. I look forward to using the future beta version of this software combination!
If you want an invite for Measure Map, go to measuremap.com and sign up.

[tags] Google, Measure Map, blog, analytics, trackers [/tags]